FOR IMMEDIATE RELEASE
BETTER HOMES AND GARDENS REAL ESTATE STEINBORN & ASSOCIATES EXPANDS PRESENCE IN SOUTHERN NEW MEXICO WITH STRATEGIC ACQUISITION
Las Cruces-Based Brokerage Expands Reach to Ruidoso and Alamogordo, Creating New Growth Opportunities
LAS CRUCES, N.M. (March 20, 2025) – Better Homes and Gardens Real Estate Steinborn & Associates, a leader in Southern New Mexico real estate for over five decades, has expanded by merging with TRU South Real Estate. This expansion includes new offices in Ruidoso and Alamogordo, increasing the firm’s reach to four locations with 125 experienced brokers. The combined company will operate under the Better Homes and Gardens Real Estate Steinborn & Associates brand, maintaining its long-standing commitment to excellence, service, and community.
Founded in 1968 by David Steinborn, Steinborn & Associates has earned a reputation for integrity, expertise, and community leadership. Now led by Amy and John Hummer and Zane and Kayla Fikany, the company continues to elevate its standard of service, aligning with like-minded real estate professionals to bring greater value to customers and brokers. Bob Moroney, founder of TRU South Real Estate, will continue with the firm in a sales capacity, further strengthening the company’s presence in these key markets.
“For over 55 years, Steinborn & Associates has been synonymous with trust, professionalism, and a dedication to helping customers navigate their real estate journeys,” said Amy Hummer, broker/co-owner and president of Better Homes and Gardens Real Estate Steinborn & Associates. “This expansion is a natural step in our long-term vision to grow our presence in Southern New Mexico while staying true to the values that define us: excellence, service, and a commitment to our communities.”
The expansion into Ruidoso and Alamogordo strengthens the firm’s presence in key markets, including luxury and second-home properties in Ruidoso and military relocation services in Alamogordo.
“This partnership enhances our ability to serve customers across a broader region with expanded expertise,” said Zane Fikany, broker/co-owner of Better Homes and Gardens Real Estate Steinborn & Associates. “Both Ruidoso and Alamogordo offer unique market opportunities, and by joining forces with Bob and his team, we are better positioned to provide exceptional service, resources, and marketing power to buyers and sellers.”
For Moroney, the partnership represents an opportunity to bring together two teams of skilled and experienced professionals who will benefit from the strength of a well-established brokerage. Brokers from both companies bring a wealth of local knowledge, expertise, and relationships that will enhance collective success. “Steinborn & Associates has a reputation for fostering success, and our team is excited to be part of a firm that values collaboration, professional growth, and a commitment to community,” said Moroney. “This move equips our brokers with advanced tools, marketing platforms, and professional development to better serve our customers and accelerate business growth.”
With Las Cruces, Ruidoso, Alamogordo, and Santa Teresa serving as key regional hubs, this expansion unites a talented team focused on delivering top-tier real estate services. The brokers joining bring valuable market knowledge and expertise, further elevating the level of service provided to customers. Brokers joining from Tru-South will have access to an extensive suite of industry-leading resources designed to help them build and expand their businesses, including Be Better University®, an award-winning professional development platform, as well as sophisticated marketing tools such as Distinctive Collection by Better Homes and Gardens Real Estate®, the brand’s exclusive luxury marketing program.
About Better Homes and Gardens Real Estate Steinborn & Associates
Better Homes and Gardens Real Estate Steinborn & Associates is a cornerstone of Southern New Mexico’s real estate industry, known for its exceptional service, deep local expertise, and commitment to its brokers and customers. As part of the Better Homes and Gardens® Real Estate network for its residential services, the company leverages cutting-edge technology, innovative marketing, and a renowned brand presence. In addition to a residential focus, the parent company provides commercial real estate services through Steinborn TCN Commercial, property management through Steinborn Property Management, and real estate education through The Real Estate Institute.
For more information, visit: www.steinborn.com.
