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Better Homes and Garden Real Estate – Steinborn & Associates: Celebrating 50 Years of Real Estate in Las Cruces

Steinborn Celebrates 50 Year Anniversary - Steinborn & Associates Real EstateBetter Homes and Garden Real Estate – Steinborn & Associates is proud to celebrate our 50th year of serving the Las Cruces community with superior, personalized real estate services. From the beginning, Steinborn has always been about the personal connection between a REALTOR and the client, which means that our roots in the Las Cruces community run deep.

Founded in 1969 by David Steinborn and Al Socolofsky, Steinborn has been a fixture in the real estate industry of Las Cruces even through various changes and stages of growth. What has remained the same has been our commitment to our customers, now spanning the generations.

Building a legacy of trust


That commitment is expressed in our mission statement: Building a legacy of trust. We know we have accomplished our goals when our customers trust us, again and again, to buy and sell their property in the Las Cruces area. That legacy was established by David Steinborn and Al Socolofsky and continues to influence everything we do today.

As we kick off our 50th anniversary year, we invite you look back over the years at the changes and growth that got us where we are today. John and Amy Hummer.

The Steinborn Story

1969David Steinborn and Al Socolofsky form the Socolofsky-Steinborn real estate company.
1982The company joins the franchise of Better Homes and Gardens, which later became GMAC Real Estate.
1970-1999David leads the company, receiving numerous awards for his real estate endeavors, and also serves as mayor of Las Cruces from 1982-1987.
2005The Roadrunner office opens, providing expanded service to customers throughout the Las Cruces area.
2006David forms a partnership with John Hummer, developer and CEO of Mountain View Regional Medical Center. With 17 years of experience in hospital development and leadership, John brings his expertise to Steinborn in order to serve customers and REALTORS into the future.
2008John and Amy Hummer transition to full ownership of Steinborn GMAC.
2010The company announces its new name, “Steinborn & Associates Real Estate,” along with the decision to make Steinborn a fully independent, non-franchised brokerage. The company also joins the Leading Real Estate Companies of the World (LeadingRE), demonstrating our ability to provide services and infrastructure on par with the leading independent real estate companies worldwide.
2013Our south county office opens in Santa Teresa, NM.
2015Along with the city of Las Cruces, Steinborn & Associates mourns the passing of our founder, David Steinborn, and celebrates the incredible impact he had on the city and the region.
2016Connie Hettinga, the current state associate president, joins the Steinborn & Associates management team as a Qualifying Broker.
2019Steinborn & Associates celebrates 50 years of commitment and service to our Las Cruces community.
Steinborn & Associates: Celebrating 50 Years of Real Estate in Las Cruces

From the beginning, Steinborn has been committed to creating value for our customers and to investing in our community. We are proud to continue the tradition set by David Steinborn and to keep finding ways to serve our customers and community into the future.

Our name “Better Homes and Garden Real Estate – Steinborn & Associates” represents our company motto: Together we are better. Our team of highly experienced, professional REALTORS all share our commitment to excellence and to creating value for our customers and the community.

Looking to the future

We look forward to continuing in the tradition of excellence that Steinborn has always been known for, as well as growing in capacity and seeking innovative ways to serve our customers’ real estate needs. Are you looking for an outstanding team of REALTORS that you can trust with all your real estate needs? Better Homes and Garden Real Estate – Steinborn & Associates has the experience, knowledge, and commitment to help you with every stage of buying and selling real estate. Contact us today or browse through our extensive list of properties. We look forward to serving you!

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